Brett Dye, Founder and CEO of 5G Consulting, started the company with a straightforward idea. Rather than go work for one supplier, he could work for all of them. What suppliers needed most was someone who would actually listen to what they were up against and then do something about it.
That idea turned into 5G Consulting in 2004, and the mission has not changed since. Every decision the team makes is based on what is best for the customer, the retailer, and the client, in that order.
As Brett puts it: “We are small enough to make quick decisions but large enough to have the depth to make things happen. Our promise to our clients is to get it on the shelf and keep it on the shelf.”
More than traditional broker representation — a retailer-based team that helps suppliers build the right strategy, execute faster, protect in-stock performance, and turn retailer data into action.
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An experienced team helping create a 1 stop shop supporting sales, replenishment, ecommerce, analytics, item setup, deductions, and retail execution — a center of excellence you access without building it in-house. You get senior, personalized attention and a leadership-driven, team-based culture.
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Deep experience across the Walmart, Sam’s Club, Costco, and Amazon ecosystems means 5G knows retailer expectations, buyer needs, and internal processes. Seeing patterns across many suppliers sharpens every selling story, ask, and negotiation.
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Founded in 2004, 5G represents $1.2B+ in annual Walmart and Sam’s Club sales. Also working with Amazon and added Costco support in Summer 2026 — scale and tools without high-rate broker economics. The focus is action over reports: turning retailer data into next steps that win at shelf and online.
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5G invested early in omnichannel and supports execution in store and online — ecommerce optimization, item content, digital shelf, and channel strategy. We help you decide where and how to grow (Walmart.com vs. Amazon, Sam’s Club vs. Costco) without channel conflict.
5G Consulting is a sales consulting firm that specializes in navigating the complex landscape of Walmart, Sam’s Club, Amazon, and other retail and online businesses. We are not a one-trick shop. Our team works across four service areas so our clients have everything they need under one roof.
Our new office in historic downtown Rogers is just a short drive from the Walmart campus and Sam’s Club headquarters. We serve clients from our Rogers, AR location, putting us right in the middle of the Northwest Arkansas business community that suppliers across the country rely on.
We currently represent over $1.2 billion in annual sales to Walmart and Sam’s Club, and we have delivered consistent results across multiple product categories for more than 20 years.
5G has always operated by a simple set of priorities. The customer comes first. The retailer comes second. The client comes third. And 5G comes last.
That hierarchy is not something we just say. It shapes every recommendation we make, every strategy we build, and every conversation we have with buyers on your behalf. When you win, we win, and that is the only way we want to do business.
Our office is located in the heart of Northwest Arkansas, putting us close to the retailers, the buyers, and the suppliers who make this market move.
We help you build the right relationships, develop presentations that land, and drive consistent results across Walmart, Sam’s Club, Amazon, and every other channel you sell through.
From item creation to search optimization to sales reporting, we handle online across Walmart.com, Amazon, and beyond so your digital shelf looks as good as your physical one.
Getting on the shelf is one thing. Staying there is another. Our replenishment team keeps your inventory managed, your forecasts accurate, and your promo plans ready to go.
We build weekly sales dashboards that go straight to your inbox every Monday morning, giving your leadership team a clear picture of what is working and what needs attention.
Over the years, 5G has built relationships with some of the most reliable partners in retail logistics, supply chain, and marketing. When our clients need support beyond our core services, we connect them with trusted names we have worked with firsthand.
Our trusted resource network includes partners in supply chain and logistics management, retail invoice and deduction management, visual and print production, and marketing and brand awareness.
If you are a supplier looking for a real partner in growing your business at Walmart, Sam’s Club, Amazon, or beyond, we would love to hear from you. Reach out today and let us know where you are starting from.